UPCOMING EVENTS

Do you have a business idea? Do you want to be your own boss? Do you know what it takes to be successful? Kingston Economic Development runs information sessions on a monthly basis that can help answer your questions.

These free one-hour information sessions on starting your own business are designed for new and aspiring entrepreneurs. You will learn how to register a business, navigate the HST, access City of Kingston resources, secure financing, and plan for a sustainable future. You must register to attend. 

The Kingston Economic Development Corporation is proud to partner with other organizations in our community to offer events, workshops and networking opportunities.

Building Your Brick and Mortar Business speaker series is dedicated to discussing what it is like to run a brick and mortar business, how to keep up with the changing markets, and how you can make a sustainable and successful brick and mortar business.

Join the first installment of the FEiST Speaker Series for a night that allows entrepreneurial women to network offline, strengthen their resources, and celebrate the entrepreneurial journey. There will be four incredible female entrepreneurs that will speak about the life of running your own brick and mortar and being a female entrepreneur.

Online Marketing 101 introduces core online marketing principles as well as the technologies and best practices to implement them. Topics covered include social media, search engine optimization, Google Analytics, Webmaster tools, Adwords and other paid advertising platforms, email marketing, and general remarketing.

Participants will leave this session with a basic understanding of the tools and methods needed to better market their businesses, as well as how to set measurable marketing goals. Please note that participants should bring their own laptop to this session.

Facebook Adverstising 101 will take an in-depth look at creating, managing and making the most out of advertising on Facebook. Specifically, we will discuss Facebook advertising policy, the advertising account, what exactly Facebook pixel is and how to create compelling ads. We will also talk about tracking, costs, and conversions.

It is recommended that you first participate in our Online Marketing 101 workshop or that you have some experience with online marketing and advertising. Computers will be required. A Facebook account with a Facebook Business page is also required.

Online Marketing & Booking for Tourism and Accommodation will look at using online marketing and booking platforms to benefit accommodation based businesses. Topics will include social media, advertising, and reviews, as well as take a look at different booking platforms such as Bookly, AirBnB, VRBO, TripAdvisor, Booking.com, and others. We will also take a look at a few example businesses that use these platforms to help increase their bookings. Time will be reserved at the end of the seminar to answer questions and showcase specific pieces of programs if needed.

Shopify 101 is a 2 ½ hour workshop that provides participants assistance with setting up a Shopify store. This workshop aides participants with choosing a template, creating products and collections, set-up shipping requirements, and setup a payment gateway.

Participants will be asked to bring specific content with them to the session and will be able to go live with their store at the end of the session.

Please note that participants should bring their own laptop to this session.

Mobile Payment Solutions is a workshop that explores various advantages and disadvantages to mobile payment solutions. Participants will get hands -on experience with multiple payment solutions for small business and walk away with information about what solution is right for them. Dream Payments, Monaris PAYD, Shopify POS, Square, and other solutions will be on hand for participants to try and discuss.

No technology is required for this workshop.

For more information or to reserve your seat at any of our events, please contact:

Phone: 613-544-2725
Email: info@kingstoncanada.com